Piggly Wiggly
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Piggly Wiggly was founded in 1916, in Memphis, Tennessee, by the American entrepreneur Clarence Saunders. It was the first true self-service grocery store, a concept patented by Saunders in 1917. Because customers could choose their products directly, packaging and brand recognition became very important. Other grocers soon adopted the self-service format. At its peak, the company was operating 2,660 stores and posting sales of $180 million a year. In the 1920s, however, the company was taken over and its stores subsequently were divested and sold to various other regional grocery companies. Presently, more than 600 independently owned Piggly Wiggly stores operate in 17 states, primarily in smaller cities and towns. ContentsFrom Wikipedia under the
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